Design Thinking
Creative Thinking for Innovation
Why Business needs Design Thinking now, more than ever
Design Thinking is a structured methodology used by designers to develop and deliver products, services and experiences that addresses complex latent needs of humans. By adopting Design Thinking principles a business can not only identify the latent needs of end users but also develop low cost working prototypes for their needs and test them in real time.
Design Thinking as a method can be applied to a situation where the problem is complex and is difficult to decipher. Using Design Thinking, organisations’ have been able to transform their cultures to become more innovative, which has had a positive impact on their top line and bottom line.
Design Thinking – Beginner’s Workshop
Design Thinking BEGINNER’S WORKSHOP enables you to apply creative approach to problem solving. This is an intensive, hands-on learning experience that will challenge you to get out of your chair and out into the real world to talk to people and test your ideas. You’ll leave this experience equipped and energized to apply the human-centered design process to challenges across industries, sectors, and geographies to generate breakthrough ideas.
FORMAT is short project based in groups.
DURATION is for two days, each day consisting of 8 work hours.
Participant Profile
The course is intended for middle level and middle management
Potential participants include:
- Research and development leaders and managers
- Project leads and managers
- Agile coaches
- Marketing professionals
- Business analysts
- Sales professionals
- Design and innovation enthusiasts
- Design and innovation practitioners
Objective
To be able to apply the Design Thinking concept
To work in a team to visualise and design a possible new product or service and to assess the market, business and technical merits of that concept
To learn to listen to the voice of a customer (VoC) and empathise with them
To evaluate the financial viability of a new product or service
To be able to assess risks in design assignments.
Ready to Make a Change?
Get in touch with us to know more and enroll: